Concentrated expertise
and experience in illuminated advertising.


We have been your reliable partner in illuminated advertising for over 50 years and offer you an extensive product portfolio that leaves nothing to be desired. As a pioneer in the 3D printing of illuminated letters, we set technological standards and stand for the highest quality and innovation. Our services are aimed exclusively at resellers, for whom we guarantee punctual delivery thanks to our own logistics and modern fleet of vehicles. We are committed to the industry in Germany and Europe and are constantly working to further optimize our products and services to meet your requirements.
You can rely on our experience and commitment.

  • Over 50 years of experience in illuminated advertising

  • Two locations - one corporate philosophy

  • Extensive product portfolio

  • 3D printing pioneer for illuminated letters

  • For resellers only

  • Delivery to the point with our own logistics and vehicle fleet

  • Committed to the industry in Germany and Europe


Genuine craftsmanship.
With tradition.

  • Over 50 years of experience in illuminated advertising

  • 3D printing pioneer for illuminated letters

  • More than 60 experts are ready to help you

A career with charisma.

  • Apprentices, advertising technicians, electricians & metalworkers

  • Attractive salary, special payments, flexibility and much more.


Full of pride: Our new corporate design for our 50th birthday

Everything remains different On April 18, 1974, Wilhelm - Willi - Rosen... read more


12 volts or 24 volts? In any case with EnergyLabel!

With nextLED modules, we offer the best of both worlds and in recent years have... read more


Welded and bolted - with tested safety!

A major step forward in the joint development and quality assurance of both production sites in Bad... read more


ROSEN Lichtwerbung and Hoffschmidt merge!

Since April 1 (no, not an April Fool's joke), Hoffschmidt Lichtwerbung GmbH from... read more


Circuits from 100W - cleverly solved!

When it comes to the electrical safety of advertising installations with LED systems, the... read more

Stay informed at all times.

  • News from our world of illuminated advertising

  • Current developments at the company